|Title:||Technology Promotion on Dragon Fruit and Its Implication to Economic and Social Responsibility: Partnership with the Department of Education and the Community|
Filipinos now consider dragon fruit as ‘Healthy Food for the Table’ because of its therapeutic properties. Having local and export potential, dragon fruit is now an emerging commodity that poses great demand among local consumers and possibly global market. It is excellently grown and best suited in Ilocos Norte because of its soil conditions and Type 1 climate.
In support to Hon. Imee R. Marcos’ goal of attaining a wide area devoted to dragon fruit, a massive technology promotion is implemented. This creates awareness, provides knowledge and skills about the technology, and motivates and encourages people to participate in the program. Technology promotion is one of the major concerns of the government in addressing the needs of farmers. The ILARRDEC and its member-agencies have initiated technology promotion activities employing various strategies. Several modalities in technology promotion are implemented in pushing the expansion of areas for dragon fruit production. One of the modalities is the partnership with elementary and secondary schools, as well as, the communities. The provision of planting materials in the schools became an opportunity of producing and propagating planting materials distributed to various household in the community. In addition, through the teacher-student-parent partnership strategy, these learning institutions, serve as venue in molding and teaching the children and youth on good values of entrepreneurship and bringing dragon fruit technologies in the communities.
The relevant management strategies and accomplishments including enablers, barriers, and lessons learned on the project implementation were documented. The insights drawn can be an input to RDE management hence, this study was conducted.
I. Implementation of various strategies and development of the capability of teachers
Various strategies were implemented in project management and technology promotion such as conduct of teachers’ training, development of Information, Education and Communication (IEC) materials, carrying out a pilot school, conduct of cross-visits, provision of technical assistance, monitoring and on-field consultation and tapping the Magsasaka Syentista and other outstanding growers to give lectures and testimonies.
IEC materials like leaflet on the package of technology (POT) for dragon fruit production were developed, reproduced, and distributed during training. Likewise, technology on video was shown.
II. Partnership and Mobilization of Resources
Networking and linkaging was established with the Department of Education (DepEd), Parents and Teachers Association (PTA), communities, the Ilocos Agriculture and Resources Research and Development Consortium (ILARRDEC) member agencies, Provincial Government of Ilocos Norte (PGIN) and other entities.
III. Determination of the economic and social returns, enablers, barriers, and lessons learned
The economic and social returns, enablers, barriers, and lessons learned in the implementation of the project were identified. The experiences and lessons learned have drawn insights, implications, and recommendations for an effective implementation of the project. The implemented innovations and initiatives were documented and analyzed in terms of their effects, benefits, opportunities, and implications in carrying out the objective of the project.